Where Culture Fit Isn’t an Afterthought.

Hub & Spoke began with a frustration — the kind that only comes from being deep inside fast-moving companies and watching the same thing happen again and again. Great teams would scale too quickly, burn through budget, and lose the very people who made them great in the first place.

That frustration became a vision — one shaped in the U.S. by a founder who believed there had to be a better way to grow without sacrificing people. 

But that vision didn’t stay one-sided for long.

When it was shared with someone equally passionate in South Africa, it sparked something deeper — a partnership built on shared values, mutual trust, and a simple but powerful idea: growth should feel human. Together, they built Hub & Spoke — a people-first model that connects U.S. businesses with exceptional South African talent, not to replace teams, but to support them. Not to cut corners, but to protect culture. Not to outsource, but to uplift.

Today, we operate across two continents with one aligned belief: the way you hire says everything about the kind of company you are — and we choose to work with those who care deeply about the people behind their growth.